Broad Reach Healthcare Happenings

March 30, 2024

Broad Reach awarded Drive’s World's Best Culture Certification

This achievement reflects the dedication of our entire staff to lead with empathy and respect when treating patients and engaging with our fellow co-workers. Furthermore, this honor reflects the commitment of the Broad Reach leadership team to cultivate a workplace culture that supports and values our employees as the key engine for our success.


To receive this commendation, Broad Reach needed to meet key benchmarks on the globally acclaimed Barrett Values Centre's Culture Values Assessment. Inspired by Maslow’s Hierarchy of Needs, this efficacy of this assessment has been tested across two decades of real-world experience. Over time, it has proven to be an insightful map for understanding the values and motivations of employees and stakeholders. Which is why the leadership at Broad Reach viewed this assessment as a critical opportunity to better understand our organizational culture.

By participating in this assessment, Broad Reach was not only recognized with the World's Best Culture Certification, but our team also made history. Of the thousands of organizations Drive has surveyed, Broad Reach has the second highest score on record. Our team also scored nearly 40 points higher than the average healthcare organization, which demonstrates just how passionate we are about working from a place of compassion and care. Each of us got into healthcare to help our patients, and that is
exactly what our culture score reflects.

This assessment also allows us to understand both the present-day values of our team and where our organizational values need to be moving forward. In this way, Drive's World's Best Culture Certification is more than just a recognition of the Broad Reach culture: it provides actionable steps we can take to keep improving. Our leadership team is committed to working to enhance our workplace culture and refine our practices to ensure we consistently live up to this standard of excellence.

Ultimately, organizational culture is only as good as the people who contribute to it. Not only is our workplace positive and engaging, but our staff enjoys coming into work—they are
proud to tell their friends and family that they work here. This culture assessment demonstrates that our staff feels empowered, valued and motivated to deliver the highest possible quality of care to our patients. This is how we have built a community where everyone—from our patients, to the staff, to the leadership team—feels respected and heard. It is just one reason why Broad Reach has a record-setting culture.

Drive’s World's Best Culture Certification spans across all industries. It is supported by Barrett's 25-year database and four million culture assessments, which include companies such as Mastercard, CocaCola, Prudential, Wegmans, PWC and Volvo. Drive is its leading user in aging services.

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